Released on = September 13, 2006, 10:33 pm

Press Release Author = Penner-Madison & Company Limited

Industry =

Press Release Summary = The first GCA Games Convention Asia will be held in
Singapore from 7-9 September 2007.It will be the only exhibition in the region to
reflect the trends of the rapidly expanding Asian electronic games market.

Press Release Body = Singapore's First International Showcase for Interactive
Entertainment, Infotainment, Edutainment, Hardware & Technology

Singapore, 14 September 2006 - The very first GCA Games Convention Asia will be held
in Singapore from 7-9 September 2007. The Leipzig Fair, the organiser of GC (Games
Convention) - Europe's biggest show in the industry - has granted Singaporean
organisers CEMS (Conference & Exhibition Management Services Pte Ltd) the right to
use the name 'Games Convention'. Yet although the new exhibition will be based on
the highly successful Leipzig GC, the Leipzig Fair's CEO and President Wolfgang
Marzin stressed that: "GCA is an exhibition for the Asia-Pacific market that is
being developed by CEMS in conjunction with LMI Leipziger Messe International GmbH,
a subsidiary of the Leipzig Fair operating abroad."

GCA Games Convention Asia will be the only exhibition in the region to reflect the
trends of the rapidly expanding Asian electronic games market. As well as showcasing
the latest computer games and hardware, it will also feature entertaining
information, media education and dazzling events for the general public. The
organisers expect about 200 exhibitors from the Asia-Pacific region - mainly China,
Japan, Korea, Singapore and India - to take part in the exhibition's debut.
Moreover, the show is set to draw more than 100,000 visitors from Singapore and the
neighbouring region, including 5,000 trade visitors. The organisers' aim is to
firmly establish what will be the Asia-Pacific region's biggest exhibition devoted
to digital media, computer games, entertainment and educational software as well as
hardware. The venue will be the Suntec International Convention & Business Centre in
the country's capital Singapore.

GCA Games Convention Asia will be officially supported by the EDB (Economic
Development Board, which spearheads economic growth in Singapore), IDA (Infocomm
Development Authority, the country's IT and telecoms agency), MDA (Media Development
Authority), SECB (Singapore Exhibition & Convention Bureau) and SiTF (Singapore
infocomm Technology Federation) along with leading Singaporean business
organisations such as the DMC (Digital Media Chapter), GXA (Games eXchange Alliance)
and SGGA (Singapore Gamers' Association).

In Wolfgang Marzin's view, this cooperation with CEMS is an opportunity to
participate in a growth market. During the contract signing he declared: "The global
networking in telecommunications, the friendly business climate in Singapore, the
strict, reliable laws protecting intellectual property, and the strong media and
digital entertainment market all make Singapore increasingly attractive to companies
in the electronic games industry. We believe that GCA 2007 will be an outstanding
B2B forum attracting exhibitors and visitors from all the ASEAN states and Asia's
three key markets: China, India and Korea. GCA is a neutral, unique platform for
effective communication and initiating business contacts."

Speaking about the forthcoming exhibition première, CEMS's Managing Director Edward
Liu said: "GCA Games Convention Asia 2007 will spotlight the growth of the local
digital media and games market, and also strengthen international perception of
Singapore as the region's games axis. It will provide insights into the state of the
art of games technologies and solutions. Furthermore, it will enable our own
innovative solutions and applications to be demonstrated to international buyers."

Thomas Lim, the Director of the infocomm Development Authority, added: "If Singapore
is to be perceived as a centre of games development and marketing, we have to make
creative use of state-of-the-art technologies and support GCA Games Convention Asia.
The Asian games market is growing, and we intend to make Singapore the region's
trading centre for this market. As far as we're concerned, GCA Games Convention Asia
is a central part of this strategy."

Aroon Tan, Chairman of the Games Xchange Alliance, expects GCA to generate new
business for the companies in his organisation: "By bringing together the
complementary services of its members and through the extensive access to
technologies, talents and markets, GXA provides a gateway to the entire value
creation chain. And thanks to the broad range of one-stop services we offer, we can
cut costs for our international partners. GCA 2007 will play an important part in
consolidating this platform, which is already used by firms of developers from both
Singapore and abroad."

In terms of visitors, GCA Games Convention Asia 2007 is designed to appeal to trade
visitors and professional developers on the one hand, and numerous fans of computer
games on the other. Its main pillars are as follows:

1. The exhibition. New games can be tested before their official market launch,
enabling retailers to get an idea of the new products available before ordering.

2. GCA Business Centre. Far away from the crowds, the Business Centre will provide
an oasis of calm for trade visitors in separate rooms complete with internet access,
presentation systems and catering. The atmosphere is ideal for suppliers and
purchasers to meet up and do business.

3. Games Developer Asia Conference. Taking place in parallel to the three-day
exhibition, the developers' conference will be co-organised by the Games Xchange
Alliance of Singapore. Focusing on 'Developing and Developments', the conference
will examine various aspects of programming and production as well as the areas of
audio and visualisation. Expert discussions and workshops will cement the role of
GCA as the industry's ideal information platform.

4. GCA 2007 Cyber Games Competition. Specially designed for amateur gamers from
Singapore and the surrounding region, the Cyber Games Competition is the ideal
launch pad for brand new games. What's more, with over 1,500 entrants expected from
in and around Singapore, the Cyber Games Competition will be the biggest contest of
its kind anywhere in Southeast Asia.


All in all, the Asian games market is known to be growing rapidly. According to
PricewaterhouseCoopers, its turnover in 2009 will be in the order of $23 billion.
The online games sector in Asia alone currently has a volume of $6.3 billion - and
by 2008 looks set to reach $7.5 billion.

About the Organisers

Conference & Exhibition Management Services Pte Ltd
Established since 1980, CEMS is a regional organiser with a global perspective. A
key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in
Singapore, CEMS has vast knowledge and experience in organising and managing
exhibitions, conferences and other special events for government agencies,
associations and private enterprises, with business activities spanning across many
countries in Asean including Singapore, Thailand, Malaysia, Myanmar and the
Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in
the South Asia.

In October 1997, CEMS achieved the distinction of being the first professional
conference and exhibition organiser in Singapore to obtain the ISO 9002
certification.

For the past decade, CEMS has formed strategic partnerships with both local and
international players to achieve mutually desirable goals in the MICE industry.

Leipziger Messe International GmbH
As organiser of the largest interactive gaming exhibition in Europe, Leipziger
Messe's subsidiary, Leipziger Messe International GmbH is now ready to expand it's
business to Asia Pacific. Founded in 1990 as the overseas trade fair marketing and
exhibition company, LMI possesses extensive contacts to open new markets anywhere in
the world.

As the co-organisers of GCA Games Convention Asia 2007, LMI will be responsible for
marketing the event on an international basis. By sharing its experience of
organising Games Convention in Europe, LMI will transfer its expertise to Asia
Pacific. Together, LMI and CEMS will head the conceptualisation of Games Convention
Asia 2007, customising it to suit Asian culture and environment with assistance from
CEMS.





For media enquiries, please contact:
CONFERENCE & EXHIBITIONS MANAGEMENT SERVICES
Ms. Abby He
Marketing Communications Executive
Direct : +65 278 8666
Fax: +65 6278 4077
Email : abby@cems.com.sg

Web:
http://www.leipziger-messe.de
http://www.lm-international.com
http://www.cems.com.sg


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